Just as Ezekiel Elliott flew across the field in his first season with the Dallas Cowboys, the rookie’s merchandise was also flying off store shelves.
Per the NFL Players Association, Elliott led all players in merchandise sales this past year, which ranged from March 1, 2016 to Feb. 28, 2017. According to multiple outlets, the former Ohio State running back is the first rookie to lead the league in this area.
Elliott’s popularity doesn’t come as much of a surprise, considering his success with one of the most recognizable franchises in sports. He finished his rookie year as the league’s rushing leader with 1,631 yards and 15 TDs. He also caught 32 passes for 363 yards and a score.
Right behind Elliott on the sales leaderboard was another rookie, and fellow Cowboy, Dak Prescott. Dallas receiver Dez Bryant came in at No. 4.
Only two other former B1G players were in the top 10 in sales for 2016. Tom Brady ranked third and Russell Wilson was sixth.
After just one year in the NFL, Elliott really did dominate nearly every aspect of the game and of the business.