Cheez-It takes the top prize for what could be considered the oddest perk ever given to players in a bowl game.

On Thursday, the brand announced that four players taking part in the Cheez-It bowl will be staying in themed hotel rooms before the game. The rooms, aptly titled “Feelin’ the Cheeziest” rooms are decked out ceiling to floor in the brand’s yellow and red color palette. From the red ceiling to the Cheez-It bedspread, the Cheez-It artwork to the branded curtains, the room is certainly eye-catching, to say the least.

The Cheez-It bowl was first played in Orlando in 1990, and was known as the Blockbuster Bowl before the movie rental company went under. The Bowl features an matchup between an Atlantic Coast Conference team and a Big 12 team, and will be played on Dec. 29 this year.