The partnership between Nebraska and Adidas will now span through 2028.
On Thursday, Nebraska’s Board of Regents approved an 11-year, $128 million agreement with Adidas. The new contract will push the relationship between the Huskers and the sports apparel company into a third decade.
Nebraska board of regents approve an 11-year, $128 million agreement with Adidas. The good life and #threestripelife.
— Sam McKewon (@swmckewonOWH) August 11, 2017
According to the Omaha World Herald, the deal includes $64 million in cash and $64.7 million in athletic apparel and equipment. The new contract will take effect immediately.
This new deal makes Nebraska’s agreement with Adidas the second-most lucrative with the company, behind only UCLA.
The contract will run June 2028.