Jim Harbaugh will spend the first day of March Madness doing man things.

To be clear, that doesn’t mean Harbaugh will be spending his day watching basketball. His focus will be on something else.

Instead, Harbaugh told the world about something all men should do, which is get a colonoscopy.

Harbaugh is obviously a spokesperson for Colon Cancer Month, which is all well and good. Someone using his platform to remind people to get a colonoscopy is a solid use of a Twitter account.

He might also be the first person to throw out the words “colonoscopy kickoff” together. If there was ever a Harbaugh way to hype a colonoscopy, that’s it in less than 140 characters.

So, as Harbaugh said, attack your colonoscopy with an enthusiasm unknown to mankind.