The Salvation Army had the perfect response to Ezekiel Elliott's TD celebration

Ezekiel Elliott had an original touchdown celebration that served a greater purpose.

On Sunday night, the former Buckeye scored a touchdown and hurdled his way into the Salvation Army Kettle behind the goalpost.

If you haven’t seen it, watch it here:

What Elliott also did was bring awareness to an issue that’s all too real this time of year. The Salvation Army recognized that.

Check out this sequence of tweets from ESPN sports business reporter Darren Rovell and The Salvation Army’s official Twitter account:

Not subtle. Salvation Army using Elliott now to ask for your money. https://t.co/KRj49Y08t6

— Darren Rovell (@darrenrovell) December 19, 2016

@darrenrovell Our goal is to serve 58 million meals in the U.S. this year. No time to be subtle.

— Salvation Army USA (@SalvationArmyUS) December 19, 2016

@SalvationArmyUS outstanding response.

— Darren Rovell (@darrenrovell) December 19, 2016

Amen.

By the way, here’s where you can donate to someone in need this holiday season.