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Vanderbilt revealed its new athletics logo … and everyone hates it
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Well, after producing one of the worst college football seasons of the year in 2021, Vanderbilt somehow found a way to make it worse. Some teams haven’t even started spring ball yet and the Commodores are already losing the offseason.
This week, Vanderbilt revealed that it would be moving away from the “Star V” logo and adopting a new look for its university and the athletic department.
Here’s the video:
“It’s time for a refresh and we can’t be afraid of that.” 🗣 @VandyAD
👕 https://t.co/erAS0qQhql#AnchorDown pic.twitter.com/by7EtrSNA3
— Vanderbilt Athletics (@vucommodores) March 22, 2022
The new logo … is a “V.” That’s the “rebrand” the school has decided on and a lot of fans aren’t happy about it. Here is just some of the reaction to the new logo:
Vanderbilt's new logo
people who work for Vandy: wow, a stellar reminder of our new vision and new identity, truly we've done it again
everyone else: hey what the fuck this sucks pic.twitter.com/s6zbOwGveZ
— Christian D'Andrea (@TrainIsland) March 22, 2022
I don’t think I am exaggerating when I say Vanderbilt’s logo was the best thing about Vanderbilt athletics and they got rid of it https://t.co/LTKkoJJDsC
— Rodger Sherman (@rodger) March 22, 2022
Today's NIT Quarterfinal between Xavier and Vanderbilt just got a lot more interesting. pic.twitter.com/kEc00E9Rv3
— RedditCFB (@RedditCFB) March 22, 2022
New Vanderbilt logo looks like the History Channel and Virginia logo had a child. pic.twitter.com/LSqvjpjFx3
— Owen (@75toRupp) March 22, 2022
This Vanderbilt rebrand is really a shame pic.twitter.com/QqPaAHPu9S
— Pick Six Previews (@PickSixPreviews) March 22, 2022
Honestly, if you had given me this picture a month ago and asked me to determine what team this is, I don’t think Vanderbilt would be my first guess
Or my second. Or even my third. pic.twitter.com/uozaJJz4gf
— Auburn Blazer (@AuburnBlazer) March 22, 2022
We need to start a petition and ask Vanderbilt to go back to the former logos. The new logo is just awful.
— Vandy Sixty Two (62) (@vandy_62) March 22, 2022
Vanderbilt design team pic.twitter.com/5hufKkPPFd
— Christopher Volken (@Volken_Vol) March 22, 2022
Get the fanbase excited and rallying behind the both basketball teams. So the university goes and rolls out a new logo that nobody asked for and will hate.
The most Vanderbilt thing ever.
— HMDSportsBlogVU (5.8% Sidewalk Fan) (@HMDSportsBlogVU) March 22, 2022
Not to be dramatic but the Vanderbilt visual rebrand announcement just ruined my day
— Molly Williams, M.Ed. (@_mollywill) March 22, 2022
Kick Vanderbilt out of the SEC pic.twitter.com/IFDNsBBNor
— RBT (@SamuelBrownRBT) March 22, 2022
RIP to Vanderbilt's "Star V" logo, which will be replaced by the "Goofy Block V" starting in 2023 https://t.co/6mbdw4GfOO pic.twitter.com/zns386kzCy
— Simon Gibbs (@SimonGibbs26) March 22, 2022
I cannot get over how terrible Vanderbilt's rebrand is. Somebody got paid a massive sum of money to make all of Vandy's stuff way worse! pic.twitter.com/WEqvqPG8PB
— Kyle Tucker (@KyleTucker_ATH) March 22, 2022
Okay but where have we seen the new Vanderbilt logo before? pic.twitter.com/bIKRs19FF7
— ANTIFAldo (@ANTIFAldo) March 22, 2022
https://twitter.com/willfromhod/status/1506289416725270550?s=20&t=VmQvoP85VKR6cgZt1LIFGg
So, despite Vanderbilt’s good intentions, the new look isn’t getting much love. Maybe it will grow on people over time — but right now, a lot of fans want the old “Star V” logo back immediately.
Dustin grew up in the heart of Big Ten country and has been in sports media since 2010. He has been covering Big Ten football since 2014. You can follow him on Twitter: @SchutteCFB