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St. Peter’s guard gets March Madness NIL deal with popular restaurant chain
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Name, image and likeness has hit March Madness. The popular sports bar and restaurant chain Buffalo Wild Wings is getting in on the action.
St. Peter’s has been the darling of the NCAA Tournament this year, making a run to the Sweet 16 as a No. 15 seed. The Peacocks upset No. 2 seed Kentucky in the opening round and proceeded to beat Murray State in the Round of 32 to advance.
A big part of St. Peter’s success has been because of the play of guard Doug Edert, who scored 20 points against Kentucky and added 13 more against Murray State. His performance — along with his highly-popular mustache — landed an NIL deal with Buffalo Wild Wings.
Edert shared the news by promoting the Buffalo Wild Wings product through his social media channels:
Saint Peter's guard Doug Edert has signed an NIL deal with Buffalo Wild Wings 🍗 pic.twitter.com/l207Tm2P4T
— Front Office Sports (@FOS) March 23, 2022
Saint Peter’s Doug Edert is getting the @BWWings bag.
This is the dude who ended Kentucky.
NIL iz good, example 2,187. pic.twitter.com/qDMLAXpW1O
— Matt Norlander (@MattNorlander) March 23, 2022
This is the really cool aspect of NIL. Edert played for a program that not many had heard about until this year’s NCAA Tournament. Now, he’s getting an opportunity to make a little money.
It’s what NIL was meant to be when it was adopted last summer.
Dustin grew up in the heart of Big Ten country and has been in sports media since 2010. He has been covering Big Ten football since 2014. You can follow him on Twitter: @SchutteCFB