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Indiana athletics announces new craft beer sponsor
By Ethan Stone
Published:
The Indiana Hoosiers announced a new sponsorship with Upland Brewing Company Monday afternoon.
Upland will become the exclusive craft beer sponsor of the University of Indiana athletics program starting in the 2022-23 season.
And Upland is the official and exclusive craft beer sponsor of IU Athletics. Upland already had a large presence at Indiana events relatively to alcohol sales. This cements it. pic.twitter.com/adS9AYEs9K
— Zach Osterman (@ZachOsterman) August 29, 2022
Indiana recently announced that the athletics program would be making Coors Light the official domestic beer of the university, also starting in the 2022-23 season.
Inbox:
Bloomington, Indiana – IU Athletics announced a new partnership with Molson Coors Beverage Company today that will make Coors Light the exclusive domestic beer sponsor of IU Athletics beginning with the 2022-23 season.
— Inside the Hall (@insidethehall) August 11, 2022
Indiana football is set to kick off soon, which contributes towards the timing of these announcements. The Hoosiers host Illinois on Sept 2.
Ethan Stone was an editor for his student newspaper at the University of Tennessee and is now a News Manager for Saturday Tradition.