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Nebraska’s Board of Regents to consider 11-year, $128 million deal with Adidas
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Nebraska may be extending its partnership with Adidas for another decade. And if so, the athletic department will enjoy a hefty payday.
The Omaha World-Herald reported that the University of Nebraska Board of Regents will consider an 11-year sponsorship agreement with Adidas that will be worth more than $128 million.
The Regents will meet on August 11 to decide whether or not to extend the relationship.
According to OWH, the deal would include $64 million in cash and $64.7 million in athletic apparel and equipment. If it’s approved, the new deal will take effect immediately.
New Nebraska Adidas deal is 11 year for $128,659,000 – $64,000,000 in cash and $64,659,000. @darrenrovell https://t.co/QnemV8d7i2
— Sean Callahan (@Sean_Callahan) August 4, 2017
1995 was the first season Nebraska dawned Adidas uniforms. In 2013, the Regents approved a five-year extension with the company worth $15.53 million.
If approved, the Huskers would have the second-most lucrative deal with Adidas, behind only UCLA.
The agreement would run through June 2028.
Dustin grew up in the heart of Big Ten country and has been in sports media since 2010. He has been covering Big Ten football since 2014. You can follow him on Twitter: @SchutteCFB