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NAIA approves legislation allowing student-athletes to profit from name, image and likeness
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Wednesday was a landmark day in college athletics.
The National Association of Intercollegiate Athletics (NAIA) announced that it has passed name, image and likeness (NIL) legislation that will allow its student athletes to profit for promoting any commercial product, enterprise or public or media appearance. The news comes after discussing the idea for over a year.
“This is a landmark day for the NAIA, and we are happy to lead the way in providing additional opportunities for our student-athletes,” said NAIA President and CEO Jim Carr. “The time was right for the NAIA to ensure our student-athletes can use their name, image and likeness in the same ways as all other college students.”
❗ BREAKING ❗
The NAIA has passed the first legislation of its kind in #collegeathletics to allow its student-athletes the opportunity to be compensated for use of their Name, Image & Likeness (NIL). For more information on the #NIL legislation: https://t.co/6Edseh15U4 pic.twitter.com/qZmDG6lpkn
— NAIA (@NAIA) October 6, 2020
While the NAIA has already approved the legislation, the NCAA continues to work on a potential plan for allowing student-athletes to profit from their name, image and likeness. It’s been an ongoing conversation, but no decisions have been made at the NCAA level.
There will likely be even more pressure on the NCAA to get something done quickly with the NAIA’s announcement on Wednesday,
Dustin grew up in the heart of Big Ten country and has been in sports media since 2010. He has been covering Big Ten football since 2014. You can follow him on Twitter: @SchutteCFB