PHOTOS: Michigan unveils new Air Jordan gear, officially begins Nike era

The Jumpman era began with a bang.

In front of a raucous crowd, Michigan finally unveiled their long-awaited Nike Air Jordan gear. The ground-breaking $173.8 million deal officially began at midnight, which made Michigan the first football program to ever use Air Jordan apparel.

Here’s a look at some of the gear that was available for purchase at the grand opening at M Den:

Jim Harbaugh's new look pic.twitter.com/8ATggMpkTU

— Nick Baumgardner (@nickbaumgardner) August 1, 2016

Almost time. #GoBlue #HAILMichigan pic.twitter.com/IMcpF8ZCwh

— Michigan Football (@UMichFootball) August 1, 2016

This is going to be sweet!#GoBlue #HAILMichigan pic.twitter.com/mcoQ4ZgCuc

— Michigan Golf (@umichgolf) August 1, 2016

No, it wasn’t the football jerseys yet. Those will be unveiled at an invitation-only event in Detroit on Tuesday. The jerseys will go on sale at M Den locations and MDen.com beginning on Aug. 6 at 9 a.m.

Jim Harbaugh was still on hand to take in the excitement on Sunday night:

Coach leading our fans in singing ‘The Victors!’

What a crowd. #GoBlue #HAILMichigan pic.twitter.com/8Ws9MMbcXd

— Michigan Football (@UMichFootball) August 1, 2016

Unfortunately for Michigan fans, MDen.com crashed within minutes of the unveiling but that should only be a temporary issue.

Stay tuned this week for football-specific unveilings.