Another college football bowl game is undergoing a name change. This time, it’s one of the most recognizable postseason contests that will be taking on a new identity.

On Friday, it was announced that the Outback Bowl would be changing its name to the Tampa Bay Bowl. That ends more than a two-decade run as Outback Steakhouse serving as the title sponsor of the postseason event in Tampa.

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“We are thrilled about our new Tampa Bay Bowl logo and name which is a reflection of our 36-year relationship with the vibrant Tampa Bay region as one of the most exciting and hospitable destinations of any college bowl game,” said Tampa Bay Bowl Chair Rita Lowman. “We look forward to continuing the Tampa Bay Bowl’s positive impact on college football and the Tampa Bay community, both economically and by showcasing our region nationally and internationally. The Tampa Bay Bowl will continue to impact local charities through the game’s Charitable Giving Initiative which has given more than $3 million in donations to local charities since 2016.”

“We recognize and appreciate the past sponsorship of Outback Steakhouse as we continue to move forward,” added Lowman.

The game announced that its television agreement with ESPN and partnerships with the SEC, B1G and ACC remain unchanged.

Outback served as the title sponsor of the popular postseason event from 1996-2022. It had previously been known as the Hall of Fame bowl from 1986-1995.