Oklahoma is the latest college athletic program to make headlines on the Name, Image and Likeness front. Sooners legend Barry Switzer announced the formation of 1Oklahoma, an NIL collective that will give every OU football player the opportunity to earn a 5-figure salary.

“We changed the game in 1981 at The University of Oklahoma by being a pioneer for schools to negotiate their own contracts and generate additional revenue,” Switzer said in the collective’s press release. “We are changing the game again with 1Oklahoma Collective. Through NIL, every OU football player will have an opportunity to earn between $40,000-$50,000 a year while positively impacting the community.”

Switzer’s statement says the 1Oklahoma Collective will provide NIL opportunity for football, men’s basketball and softball “with a vision to expand to other sports.”

The low number of $40,000 to a roster of 85 scholarship players would be $3.4 million per year. It looks like 1Oklahoma is making a significant investment in Sooner football.

1Oklahoma Collective CEO Scott Williams shared the full press release: