Big Ten Media Rights: CBS Sports announces details of new deal with B1G
Big Ten media rights have been finalized with announcements filtering out Thursday morning.
In a press release, CBS Sports announced the completion of a deal with the B1G that will run through 2029-30. It will include football and basketball games broadcast live on the CBS Television Network and live streams on Paramount+.
CBS will also gain the broadcast rights for the B1G Championship Game in 2024 and 2028 as a part of the agreement.
CBS Sports and the Big Ten Conference today announced a new long-term multiplatform rights agreement for football and basketball, with every CBS game in the package airing on the CBS Television Network and also streaming live on Paramount+. The seven-year deal begins in 2023 and runs through the 2029-30 season.
CBS will present a marquee Big Ten football game every week in its traditional 3:30 PM, ET time slot on Saturday, beginning with the 2024 season. CBS Sports’ Big Ten football coverage kicks off in 2023 with select games in various windows. CBS has been the highest-rated college football Network since 2009.
The new agreement extends CBS Sports’ 32-year partnership with the Big Ten for regular-season basketball, with an increased number of games on the schedule beginning with the 2024 season and continuing through the remainder of the deal. CBS Sports will present both the Men’s and Women’s Championship games each season, along with the Men’s semi-final games. The Big Ten on CBS is the highest-rated men’s regular-season college basketball package on television.
“The Big Ten Conference media rights agreements are more than just dollars and deals. They are a mechanism to provide stability and maximum exposure for our student-athletes, member institutions and partners during these uncertain times in collegiate athletics,” Big Ten Conference commissioner Kevin Warren said. “We are very grateful to our world-class media partners for recognizing the strength of the Big Ten Conference brand and providing the incredible resources we need for our student-athletes to compete at the very highest levels, and to achieve their academic and athletics goals.”