Big Ten Media Rights: Financial figures for bid by CBS revealed, per report

Big Ten media rights have been a big topic of conversation during the offseason. The conference was already expected to land a historic media package heading into 2022, and that was before the addition of USC and UCLA to the conference.

Now, the B1G is expected to finalize the new media rights agreement in the coming days or weeks. That deal heated up with a report late Monday night.

According to that report, NBC and CBS have emerged as frontrunners to land the media rights package alongside FOX Sports. FOX will remain the lead media partner for the conference with ESPN expected to drop coverage of the B1G.

Since that initial report, Andrew Marchand with the New York Post has reported that CBS is offering $350 million per year to broadcast B1G games in the 3:30 pm ET time slot. That slot has traditionally been occupied by the SEC on CBS game of the week.

According to John Talty with AL.com, that number exceeds what CBS was willing to pay to keep the SEC game of the week. Talty indicated CBS dropped out of negotiations to keep that weekly SEC game when financial figures reached $300 million annually.

CBS is expected to pay in the $350 million per year neighborhood for the 3:30 Big Ten games, according to sources. https://t.co/D0nGwB4PXJ

— Andrew Marchand (@AndrewMarchand) August 9, 2022

CBS, after years of having the biggest steal in TV paying SEC only $55 mil per year, bowed out when the number hit $300 million: https://t.co/o8a8ZrI6PK

— John Talty (@JTalty) August 9, 2022

Paul Harvey

Paul is a lifelong fan and student of all things college football. He has been covering college football since 2017 and the B1G since 2018.