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Big Ten Media Rights: Portion of B1G’s new deal expected to eclipse national deal of 1 pro league
By Paul Harvey
Published:
Big Ten Media Rights are expected to be finalized in the near future. One thing is certain: the B1G is about to get paid handsomely over its new deal.
According to various reports, the deal is expected to eclipse $1 billion and will reportedly feature deals with CBS and NBC alongside FOX Sports. In terms of the CBS portion of the deal, the network is expected to pay $350 million annually for the 3:30 pm ET time slot.
Just how special is the new media deal for the B1G? According to Bryan Fischer with Athlon Sports, a small portion of the deal is expected to cost more than all of the NHL’s national television deals.
According to Fischer, CBS and NBC are expected to land 26 games annually in the new deal and will pay more money for those 26 games than the NHL receives for its full national deal. Not bad at all for the world of college football.
As was pointed out to me, Big Ten is going to make more from CBS/NBC for roughly 26 football games than the entire NHL makes from its national TV deals.
— Bryan Fischer (@BryanDFischer) August 12, 2022
Paul is a lifelong fan and student of all things college football. He has been covering college football since 2017 and the B1G since 2018.