Big Ten Network has a new logo.

On Friday night, about an hour before the first game of the B1G football season, the network revealed a new logo and brand identity moving forward. It’s a fitting way to start the 2020 season, as a unique year calls for a unique new logo.

To share its new logo, Big Ten Network shared a video on its social media pages. Below is the network’s brand new look:

This year marks the 14th season that the network has covered B1G football and athletics. Big Ten Network was launched ahead of the 2007 B1G football season, and has undergone a few logo changes over the years.

Big Ten Network will air four games in Week 1, one on Friday and three on Saturday:

  • Illinois vs. No. 14 Wisconsin — 8 p.m. (Friday)
  • Rutgers vs. Michigan State — 12 p.m.ย  (Saturday)
  • Iowa vs. Purdue — 3:30 p.m. (Saturday)
  • Maryland vs. Northwestern — 7:30 p.m. (Saturday)