Big Ten on CBS debuts with record viewership in Week 1
The Big Ten on CBS is here to stay! As a part of the new media rights deal, CBS broadcasted the first edition of the series in Week 1 for Ohio State-Indiana.
While some fans were not thrilled with the call of Gary Danielson, the broadcast generated big numbers for the network. That is made even more impressive by Ohio State rolling to a 23-3 win over Indiana.
In a Wednesday press release, CBS announced the Week 1 B1G broadcast was the network’s most-watched Week 1 game in the past 25 years. The broadcast averaged 4.646 million viewers with a peak of 5.711 million viewers, a 39% increase from the same matchup in 2022.
Additionally, Paramount+ recorded its most-streamed Week 1 game ever based on households, streaming minutes and average minute audience. In Week 2, CBS will air UNLV at Michigan in the 3:30 p.m. ET time slot.
“BIG TEN ON CBS” debuts at 3:30 PM, ET with record viewership for Ohio State-Indiana across platforms: pic.twitter.com/uHaBXtxXhl
— CBS Sports PR (@CBSSportsGang) September 6, 2023
At the end of the day, this is just the beginning of a long relationship with CBS and the B1G. Still, it’s nice to see a solid start to the arrangement with a conference game performing well out of the gate.