There’s about to be a showdown between the state of California and the NCAA.

On Monday morning, the Associated Press reported that California Gov. Gavin Newsom has signed into law a bill that will allow college student-athletes to profit off of endorsement deals using their name, image and likeness. Currently, that goes against the NCAA’s rules and regulations for amateurism.

Sports Betting in Big Ten Country

There is big news coming to the upcoming 2022-23 Big Ten football season (and NFL season). Ohio online sports betting and Maryland sports betting are on the way.

21+ and present in OH. Gambling Problem? Call 1-800-GAMBLER.

Recently, the NCAA has looked into the idea of players receiving monetary gain from their name, image and likeness, putting together a working group to consider the matter. The NCAA was hoping California would wait until the committee had finished its research to act on the bill, but Newsom was quick to sign on the dotted line.

The new law obviously challenges the foundation of amateurism that the NCAA was built upon. Earlier this month, the NCAA threatened to boot California-based athletic programs out of the organization, though that clearly didn’t have a major impact on the state when creating the bill.

The law is scheduled to take effect on Jan. 1, 2023. It does ban athletes from accepting endorsement deals that conflict with their schools’ existing contracts.

It will be interesting to see how the NCAA responds.