A popular snack food is now the title sponsor of what was formerly known as the Cactus Bowl.

Monday, it was revealed that Cheez-It will be the title sponsor of the Cactus Bowl. Previous names of the bowl included the Copper Bowl, Insight.com Bowl, Buffalo Wild Wings Bowl and TicketCity Cactus Bowl.

The game will feature teams from the Pac-12 and Big 12.

The Cheez-It Bowl is scheduled to be played on Dec. 26.

Last year’s matchup was between Kansas State and UCLA, a game won by the Wildcats 35-17.

The bowl games has been played in Arizona since 1989.