College football is filled with great tradition. Then occasionally, the sport provides a couple weird ones.

At Florida, the Gators believe in a good luck hug and kiss prior to games. The provider of those hugs and kisses, though, is none other than head coach Dan Mullen’s wife, Megan.

“I’m always ready to get the hug,” defensive tackle Kyree Campbell said according to Rivals. “Every time we get off the bus she is ready to give us a hug and a kiss on the cheek.

“It motivates us man, just having somebody that shows a lot of love like.”

Mullen’s motivation for providing the hugs and kisses is creating a “family-like” atmosphere around the Florida football program. According to the people around Gainesville, it’s been largely successful, as Megan has become known around the program as “Mama Mullen.”

But to fans outside the program, this looks rather strange. Some might say Megan’s kiss crosses the line for how a mother would touch their grown child. Watch the video below and decide for yourself:

 

That’s one heck of an embrace.

There are a lot of ways to change a culture around a college football program. Getting your wife to kiss your players might be the most unusual.