Fiesta Bowl, host for CFP semifinal in 2022, unveils new sponsor
The Fiesta Bowl is changing things up once again, revealing a new sponsor for the New Year’s Six Bowl on Monday.
The new sponsor for the game will be Vrbo, a part of the Expedia Group, a popular travel website. The deal will also make Vrbo the official travel sponsor of the College Football Playoff.
Fiesta Bowlπ€@vrbo.
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Semifinal this season, kicking off on Sat, 12/31.π More: https://t.co/PvWPL0MoJK. pic.twitter.com/PmVTq35YuCβ Vrbo Fiesta Bowl (@Fiesta_Bowl) July 25, 2022
“We are thrilled to partner with Vrbo as we carry out our vision to be the preeminent college football bowl and deliver world-class hospitality,” said Fiesta Bowl Board Chair Randal Norton. “The Fiesta Bowl and Vrbo both create fun and memorable experiences for fans and guests alike and together we will showcase Arizona as a premier year-round destination. The Vrbo Fiesta Bowl partnership will focus on the importance of connection and the joy of celebrating meaningful moments with family and friends.”
Vrbo becomes the 4th sponsor for the bowl since a deal with Tostitos ended in 2014. Tostitos held the naming rights from 1996-2014. Vizio, BattleFrog and PlayStation have all held sponsorships with the Fiesta Bowl since 2014.
