This past weekend’s game between Michigan and Wisconsin was the most-watched game on any network in the 12 p.m. ET window, with more than 4.3 million viewers tuning in.

That’s an increase of over 1 million viewers the same week of the 2019 season, when 3 million viewers were tuned in to watch Oklahoma and Texas Tech.

The 2021 college football season has been a good one so far for FOX, as the network is experiencing some of the largest audiences the sport has seen in recent years.

Here’s more info from FOX:

While the competition on the field helps, with teams performing better in general, Big Noon Saturday was seen by more than a million viewers this week, up 47% over the show’s performance during Week 5 of the 2019 season.

The digital side of the story is making a difference as well, with the network’s streaming services seeing an average minute audience jump by 150% versus the same time period in 2019, FOX announced.

FOX’s 12 p.m. ET game this week will be Ohio State-Maryland.