Student-athletes can make money off their name, image and likeness now. But they’re not the only ones who can benefit from the new rules.

Just ask any Alabama fan who uses defensive lineman DJ Dale’s name at Saw’s BBQ.

Crimson Tide fans can earn free banana pudding with an entree on Saturday if they mention Dale’s name when they order. Who wouldn’t take advantage of that?

Name, image and likeness deals are becoming a big part of college sports. Players can now partner with restaurants and companies to promote their brand, such as Clemson quarterback DJ Uiagaleilei appearing in Dr. Pepper commercials.

It’s also impacting recruiting, as evidenced by Ohio State quarterback Quinn Ewers reclassifying to the Class of 2021 so he can enroll at OSU and sign a 7-figure autograph deal. This week, Rutgers commit Gavin Wimsatt did the same thing, enrolling at Rutgers three days after playing for his high school team. He also reportedly signed an NIL deal.