General Booty has been a bit of an internet sensation in football circles ever since he was a high school recruit. After beginning his collegiate career in the JUCO ranks, he is now a member of the Oklahoma program.

Booty is projected to be the No. 2 QB and backup Dillon Gabriel for the Sooners this season. Now, Booty is also selling merchandise based on his name with a portion of his profits going to Oklahoma Children’s Hospital.

Included in the items for sale are a bucket hat and T-Shirts that read “I heart Booty” and “Booty Call.” Booty provided an explanation for his deal and the efforts behind in a note for “More Than Just a Name”:

Ever since I was a young kid playing quarterback, my name has grabbed a lot of attention. I’ve always tried my best on the field and off to give people a reason to remember my name. Based on the recent court’s ruling allowing Name, Image, and Likeness (NIL) deals, I wanted to use my name to support a great cause. Saying that, I am proud to announce my partnership with Oklahoma Children’s Hospital OU Health.

“More Than Just a Name” was created to help children and their families who are going through some of the most difficult times in their lives. I’m excited to announce that 20% of the profits for any online orders will go directly to Oklahoma Children’s Hospital! After your purchase please continue to check back with us on how we’re making a positive impact together!