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Illinois governor signs name, image and likeness legislation
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Illinois is on board with name, image and likeness legislation.
On Tuesday, Gov. J.B. Pritzker signed a name, image and likeness bill that will allow college student-athletes to profit off their brands. It’s part of a major movement in college athletics with the NCAA’s amateurism model being shaken.
Multiple states have signed similar laws into effect that will allow student-athletes to take advantage of name, image and likeness opportunities. Most changes will go into effect beginning July 1, 2021.
A landmark day for student-athletes in the state of Illinois as @GovPritzker signs Name, Image & Likeness legislation championed by @NUCatsBaseball
alum @RepChrisWelch and @NUFBFamily alum @SenHarrisIL.✍🏼 https://t.co/UMek2tVcxK pic.twitter.com/8GzQsqtQTF
— Northwestern Athletics (@NU_Sports) June 29, 2021
Earlier this week, the NCAA announced that the Division I Council recommended a temporary solution for name, image and likeness, allowing student-athletes to benefit. It must be approved by the Board of Directors at a meeting on Wednesday, but it appears inevitable that it will pass.
A lot of changes are coming to college athletics before the start of the 2021-22 fall season.
Dustin grew up in the heart of Big Ten country and has been in sports media since 2010. He has been covering Big Ten football since 2014. You can follow him on Twitter: @SchutteCFB