The inevitable has finally happened: a bowl game has now been named after a living human being.

Over the years, the name and sponsors of various bowl games have continued to evolve and adapt. That has produced epic combinations like the Cheez-It Bowl and the Tony the Tiger Sun Bowl.

Now, the inaugural Los Angeles Bowl has been renamed after a comedian and late-night talk show host.

The bowl, which was originally planned to debut in 2020 but was canceled due to COVID-19, announced the renaming Wednesday night. It will officially be known as the Jimmy Kimmel LA Bowl when it debuts in 2021.

Check it out:

The game is scheduled to debut on Dec. 18 of this year and will feature a matchup between the top Mountain West tie-in and the No. 5 selection of Pac-12 teams. It will be played in SoFi Stadium, the home of the LA Rams and LA Chargers.