Indianapolis Colts reveal new secondary logo, wordmark
The Indianapolis Colts are introducing a new logo and wordmark for the future.
Monday, the Colts shared a new secondary logo and wordmark, but the primary Horseshoe logo will remain the same. There will also be an expanded “color palette” for upcoming seasons in Indianapolis.
The new secondary logo features the letter “C” with the state shape of Indiana serving as a hidden mark. The “C” also features some characteristics of the Colts’ primary Horseshoe logo. The new wordmark is also in the same font shared by the secondary logo.
Below are some photos, shared by the Indianapolis Colts on Twitter:
New secondary logo.
The Horseshoe. 𝐀𝐋𝐖𝐀𝐘𝐒. pic.twitter.com/rmdCVdb9h6
— Indianapolis Colts (@Colts) April 13, 2020
The Colts have used the Horseshoe logo for 67 years now and it’s become one of the most traditional in the NFL. But an updated secondary logo shows the organization still wants to move forward and continue have a cutting edge presence.