One of the biggest figures in sports has weighed in on the name, image and likeness movement that is now overtaking college sports.

Earlier this weeks, NBA superstar LeBron James was asked for his thoughts on California’s new law that will allow college student-athletes to profit off their name, image and likeness. Several other states, including his home state of Ohio, are working towards adopting similar legislation.

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James is all in favor of the movement. He used himself as an example.

“For sure I would have been one of those kids if I would have went off to Ohio State or if I went off to any one of these big-time colleges where pretty much that ‘23’ jersey would have gotten sold all over the place, without my name on the back, but everybody would have known the likeness” James said. “My body would have been on the NCAA basketball game, 2004. The Schottenstein Center (Ohio State’s home arena) would have been sold out every single night if I was there.

“Coming from me and my mom, we didn’t have anything. We wouldn’t have been able to benefit at all from it. And the University would have been able to capitalize on everything that I would have been there for that year or two or whatever. I understand what those kids are going through. I feel for those kids who have been going through it for so long, so that’s why it’s personal to me.”

Love it or hate it, the new legislation has left the NCAA scrambling for a response. While this new law is expected to shatter the amateurism model the NCAA was built on, many are throwing support of allowing student-athletes the opportunity to profit of their name and image.

It’s going to be interesting to see what next steps are ahead.