A youth football coach received a lifetime ban from the American Youth Football league after assaulting a player in a game earlier this week in Kissimmee, Florida according to Yahoo Sports.

In the disturbing video, the man identified by Yahoo Sports as coach Gerrel Williams can be seen twice striking a player on his 9-and-under Savannah (GA) Gators team.

The AYFL deemed Williams’ actions as a “complete breach” of its code of conduct, and elected to expelled him from all upcoming events.

Williams also lost his job as a counselor in the detention center at the Chatham County (Ga.) Sheriff’s Office.

“We reviewed the video, we did an internal investigation, we brought him in, we interviewed him and he is no longer employed,” a spokeswoman said to Yahoo Sports. “We do not condone that type of behavior.”

Williams issued a public apology on video.

“At the end of the day, I am a man, and I’m not gon’ make no excuses for what I did. I was wrong. I shouldn’t have disciplined him in public — I shoulda waited ‘til he got back — for doing what he did,” Williams said. “At the end of the day, I apologize to him, the kids, the city … and my family back at home. I do apologize. There’s no excuse for my actions. I hope he forgive me, and his parents have forgiven me.”

The mother of the player stated to the Osceola County Sheriff’s Department that she isn’t going to press charges.