It finally happened. After a full year of griping about a coached getting slathered in mayonnaise, the Duke’s Mayo Bowl delivered.

Both South Carolina head coach Shane Beamer and North Carolina head coach Mack Brown agreed to receive a mayo bath if their team won Thursday’s postseason matchup. Following the Gamecocks’ 38-21 victory over the Tar Heels , Beamer got the bath.

The mayo dump came after the trophy ceremony for the Duke’s Mayo Bowl. The bowl game shared its coverage of the highly-anticipated event:

Beamer didn’t look overly excited to be signing up for the mayo bath, but he’s probably pretty pleased with the bowl victory.  South Carolina finishes the season with a 7-6 record thanks to the win over North Carolina.

College football is home to some of the weirdest traditions. It looks like another one is added to the list with the Duke’s Mayo Bowl.