Canes quarterback D’Eriq King has made history in more than one way.

He’s the first college athlete to sign an endorsement deal with the Florida Panthers and the first athlete to sign a NIL agreement with any sports team.

In the release, the Panthers say that King will work with the Panthers and develop a merchandise collection, co-branded art, and his own exclusive menu item at the BB&T Center. He also will work with the Panthers’ digital and social team to engage the Panthers fanbase across South Florida.

Sam Doerr, the Chief Strategy Officer of the Panthers, was excited to add King to the Panthers (via the team’s website).

“We are thrilled to welcome D’Eriq to Panthers Territory as our first ‘FLA Athlete,” said Chief Strategy Officer Sam Doerr. “D’Eriq is a superstar both on and off the field and we are excited to reach and engage South Florida sports fans in new ways through this collaborative partnership.”

This isn’t the only NIL agreement that King will have for this season. He’s also partnered with Murphy Auto Group, Dreamfield, Panini America, The Wharf, and College Hunks Moving Company.