With the new NCAA rules allowing for collegiate athletes to benefit financially from their Name, Image and Likeness, endorsement deals have been becoming more and more commonplace.

Along with the players themselves reaping the benefits, companies are looking to use the concept to help raise money for charity, and give back to the communities.

Outback Steakhouse has recently announced they will be teaming up with three schools to join its new TeamMATES program. According to Outback, the new initiative, “celebrates all the good that comes with being a teammate in sports and in the community and allows each TeamMATE to showcase the attributes needed to be a great part of a team – dependability, trust, commitment, and a good attitude.”.

Ohio State, Michigan and Florida to have players involved with “local give back nights” to benefit charity.

Ohio State quarterback CJ Stroud will be involved along with Buckeyes wide receivers Chris Olave and Garrett Wilson. Michigan will have representation from running back Black Corrum and wide receiver AJ Henning.

Starting with games on Saturday October 23, Outback Steakhouse will make donations of meals to military families in need through Operation Homefront. Select Outback Steakhouse locations will also host players who will also dine with teammates and host local give back nights to raise money for their favorite charities.