Like everyone else, Navy is preparing for the 2019 college football season with the start of fall camp. But unlike most, the Midshipmen are taking care of some public relations before the first kickoff.

Navy was entering the 2019 season with the motto “Load the Clip.” However, the program is backing away from that line after it was deemed insensitive to victims of mass shootings.

Naval Academy Superintendent Vice Admiral Sean S. Buck said in a statement that the Midshipmen acknowledge that their motto was insensitive to victims of mass shootings, particularly one in the Annapolis area (via CapitalGazette.com):

“It is always my priority, part of my mission statement, for the Navy to be a good neighbor,” Naval Academy Superintendent Vice Admiral Sean S. Buck said in a statement released Friday afternoon.

“The bottom line is, we missed the mark here. The initial internal football team motto selected, ‘Load the Clip,’ was inappropriate and insensitive to the community we call home, and for that, I take responsibility for, and apologize to not only the Capital Gazette, but the entire Annapolis community.”

Navy will now incorporate the motto “Win the Day.”

The Midshipmen will open the 2019 season on Saturday, Aug. 31 against Holy Cross. They finished the 2018 season with a 3-10 record.