There is no doubt that college football is growing at a remarkable rate. The sport is looking to contend with professional football on big games and time slots.

According to Front Office Sports, NBS Sports is potentially looking to make the B1G as big as the NFL as they could make a package with the NFL for Sunday Night Football. NBC is pitching a triple-header coverage of B1G on Saturday on Fox, CBS, and NBC all day and night, followed by “Sunday Night Football” to conclude the weekend.

The B1G’s ongoing media rights negotiations are expected to conclude in the near future and should be huge for the conference. Most recent reports indicate the deal could be worth up to $1.25 billion with a host of networks and digital partners hoping to land a deal alongside FOX Sports.

“The Big Ten would have exposure in every TV home,” said one source. “It would also be a smart idea to follow the model of the most successful sports league in America.”