There’s about to be a showdown between the state of California and the NCAA.

On Monday morning, the Associated Press reported that California Gov. Gavin Newsom has signed into law a bill that will allow college student-athletes to profit off of endorsement deals using their name, image and likeness. Currently, that goes against the NCAA’s rules and regulations for amateurism.

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The new law obviously challenges the foundation of amateurism that the NCAA was built upon. Earlier this month, the NCAA threatened to boot California-based athletic programs out of the organization, though that clearly didn’t have a major impact on

the state when creating the bill.

The law is scheduled to take effect on Jan. 1, 2023. It does ban athletes from accepting endorsement deals that conflict with their schools’ existing contracts.

After the law was signed, the NCAA issued a statement on the matter:

The NCAA is considered about having a level playing field for all of its member institutions across several different states. It’ll be interesting to see what the next steps are in this situation.