The NFL announced Tuesday that Amazon Prime Video will stream a Black Friday game in 2023. The teams are still to be determined.

The game will be the first NFL game on Black Friday and it has an expected kick-off of 3 p.m. ET.

The announcement comes after Amazon began streaming Thursday Night Football at the beginning of the 2022 season.

“Thursday Night Football has already proven tremendously successful on Prime Video, delivering millions of viewers every week, and we’re excited to expand our relationship with the NFL with the inaugural Black Friday game, starting next year,” said Jay Marine, Global Head of Sports, Prime Video. “Black Friday is the unofficial start of the holiday season, and we’re thrilled to kick it off with a gift for football fans across the country with this new game.”

The game will be toeing the line of the Sports Broadcasting Act, which says the NFL cannot broadcast games after 6 p.m. local time through the second week of December.

We’ll see if Black Friday is able to produce any better action than the Thursday night slate has so far this season. It will also be interesting to see how the Black Friday NFL game coincides with rivalry weekend in college football.