NFL delivers massive TV ratings during sensational divisional playoff round
For football fans who watched any or all of the 4 exciting NFL playoff games, it’s no surprise that the television ratings were through the roof.
CBS Sports, for its part of the games, delivered massive audiences for the divisional playoffs, led by the Kansas City Chiefs’ dramatic overtime victory versus the Buffalo Bills.
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Bills-Chiefs was the most-watched divisional playoff game in 5 years, as it averaged 42.736 million viewers and peaked with 51.697 million viewers. It was the second consecutive week The NFL on CBS topped the 50-million viewer mark (50.229 million viewers for San Francisco 49ers-Dallas Cowboys).
The game, in which Kansas City prevailed in overtime following a fourth down touchdown by the Bills and last-second field goal by the Chiefs, was the most-watched television program on any network since Super Bowl LV on CBS. The NFL on CBS has recorded the only 3 programs with more than 40 million viewers during that span (Bills-Chiefs Divisional, 42.736 million viewers, 49ers-Cowboys Wild Card, 41.496 million viewers and Raiders-Cowboys on Thanksgiving, 40.802 million viewers).
For Saturday’s game, the Cincinnati Bengals-Tennessee Titans was the most-watched Saturday afternoon divisional playoff game in 6 Years. The Bengals-Titans Divisional Playoff game on Saturday, Jan. 22 averaged 30.752 million viewers, up +13% versus last year’s comparable game window (Green Bay-LA Rams, 1/16/21, 27.120)