Pac-12 issues statement regarding next round of media rights negotiations
The Pac-12 appears to be in serious jeopardy after losing USC and UCLA to the B1G but that has not stopped the conference from trying to be proactive and aggressive for the future.
Following the departure of the 2 prominent California programs, the Pac-12 quickly issued a statement that the conference would investigate all expansion options moving forward. That might not be enough though with some reports circulating that up to 4 remaining Pac-12 programs are planning to meet with the Big 12 this week.
In spite of that news and reports, the conference put out another statement Tuesday morning. This time, the Pac-12 announced it would move forward and begin its next media rights agreement.
— Pac-12 Conference (@pac12) July 5, 2022
“The Pac-12 Board of Directors met this morning and authorized the Conference to immediately begin negotiations for its next media rights agreements,” the statement read.
The timing is certainly interesting – and confusing. It could be possibly the Pac-12 is trying to lock in some sort of revenue agreement for security and as a way to try and attract new programs via expansion.
Then again, it is hard to determine who might pay – and pay a healthy amount – for a conference with such uncertainty at this point.