This may be the oddest story of the week.

According to a story by Geoff Grammer in the Albuquerque Journal, ESPN Events has severed ties with the sponsor for the New Mexico Bowl. The agreement was just three weeks old.

Why the sudden decision to end the partnership? Apparently, the sponsor company – DreamHouse – is not up and running. According to Grammer, the company does not have a business license with the city and the business address listed is a residence:

ESPN Events’ announcement came the same day a front-page Journal story revealed that the fledgling DreamHouse has no business license with the city of Albuquerque and that its CEO, Eric G. Martinez, has faced multiple judgments for unpaid debts, including $16,717 for a credit card debt he still owes. Also, the company’s address is listed as a residence, even though ESPN, when announcing the sponsorship, said the company had a 25,000-square-foot post-production studio in Albuquerque. ESPN had described DreamHouse as a multi-entity firm focused on serving the state’s film industry with production and post-production services.

As of now, the bowl which is owned and operated by ESPN Events is still anticipated to be played on December 21. It traditionally features a Conference USA vs Mountain West Conference slate.