Report: Popular beer brand won't advertise during Super Bowl for first time in nearly 40 years
One of the most popular beer brands who has produced some of the best Super Bowl advertisements over the years will be sitting on the sidelines this year.
According to a report from the St. Louis Post-Dispatch, Budweiser beer will not be advertising during Super Bowl LV. It will mark the first time 37 years the popular brand won’t have any commercials or advertisements airing during the biggest NFL game of the year.
Per the report, Anheuser-Busch will instead be donating the money it would’ve spent for Super Bowl advertisements to a good cause. It will support “critical COVID-19 vaccine awareness” with donations and future ad campaigns.
The estimated amount Anheuser-Busch would’ve spent on Super Bowl LV advertisements would’ve been $5.6 million. While Budweiser will not appear during the game, Bud Light and Michelob Ultra will still air advertisements.
Super Bowl LV will feature the Kansas City Chiefs playing the Tampa Bay Buccaneers on Sunday, Feb. 7. Kickoff is set for 6:30 p.m. ET and coverage will air on CBS.