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Report: NCAA creeping closer to allowing sponsorship deals for student-athletes
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Student-athletes may soon be able to profit off their name, image and likeness, as it appears the NCAA is inching closer towards allowing college players to receive sponsorship deals.
The NCAA had assembled a working group focused on finding ways to potentially allow college student-athletes to profit off their name, image and likeness in the future. According to recent reports from the Associated Press and USA Today, that group has come up with some suggestions that it is planning to present to the NCAA.
College athletes would be permitted to profit from sponsorship and endorsement deals, as well as making money from autograph sessions, public appearances and the like, if the plan was adopted.
Under the proposed plan, student-athletes would be permitted to “enter into agreements with individuals deemed to be school boosters,” according to a report from the Associated Press. They could also potentially enter into agreements with companies.
Because the NCAA does not want to completely eradicate its “amateur model,” student-athletes would not be permitted to wear any school merchandise or display anything with the school’s logo, mascot, name, etc. while entering into the agreements.
The working group is looking to have a proposal in place for the NCAA to vote on by January 2021.
Dustin grew up in the heart of Big Ten country and has been in sports media since 2010. He has been covering Big Ten football since 2014. You can follow him on Twitter: @SchutteCFB