The Big Ten Network has called on its heavy hitters to help put the pressure on cable provider Comcast.

Earlier this year, Comcast made headlines when it was revealed that the provider planned to drop the Big Ten Network from packages outside the conference’s home markets. This meant trouble for alumni living outside the conference footprint, which covers primarily the Midwest and sections of the Atlantic coast.

In a move that will likely surprise no one, Michigan’s Jim Harbaugh is the only coach in the ad not wearing a suit and tie. For those wondering, the ad does not include Urban Meyer.