Wrangler Jeans is now getting in on the act when it comes to the NIL and using athletes and athletic departments to sell its jeans.

The company announced Wednesday that it will launch its special collection of licensed collegiate apparel. Three B1G teams were announced to be part of this special collection including Michigan State, Purdue and Nebraska.

“We are excited to tap into the excitement of college sports with a collection that embraces school spirit and gives students and alumni alike the perfect game day uniform,” says Holly Wheeler, vice president of global marketing – Wrangler. “Game days are a core college memory for many of us and the connections made at the start with a love for the school and self-expression. We are excited to introduce fun new styles that will stand out in the crowd as football season ramps up and new connections are made.”

One of the athletes involved in the campaign is former Ohio State transfer now Texas quarterback Quinn Ewers.

“My first pair of jeans were Wranglers and I’ve been wearing them ever since,” said Ewers. “I’m excited for the opportunity to be an ambassador for Wrangler‘s Collegiate Collection – I think fans are going to love these products.”

The Wrangler collection will be sold on Wrangler.com and retailers such as Dick’s Sporting Goods, Academy Sports + Outdoors, Fanatics, and Kohl’s, along with participating university bookstores.