LOOK: Lovie Smith's beard takes over headlines and is better than yours

The 2019 Big Ten Media Days are being held on Thursday and Friday in Chicago and BTN is airing all the action.

On Thursday, seven teams were featured and one of those was Illinois. Who’s the head coach of the Fighting Illini? It’s Lovie Smith.

Take a look at him.

More importantly, take a look at his beard:

We didn't have to use the #FaceApp for this. That's just Lovie Smith's beard.

…and it's glorious. #B1GMediaDay pic.twitter.com/2Ter8CTaCH

— Bears Talk (@NBCSBears) July 18, 2019

There are plenty of photos to look at that show Smith’s beard and what it has become. Go take a look yourself, but here’s one comparing his beard from a year ago to now:

Lovie Smith’s beard has been enhanced. Last year vs. this year. pic.twitter.com/haceXKJR6J

— Bryan Fischer (@BryanDFischer) July 18, 2019

Last year, it was something to be seen. This year, it’s something you can’t stop looking at.

For all the coach-speak that was had on Thursday, some may have missed a few talking points thanks to this beard. After all, his beard became pretty famous Thursday afternoon:

Is there a Twitter account for Lovie Smith's beard?

— Erin Sorensen (@erinsorensen) July 18, 2019

Lovie Smith still has the best beard in the country.#B1GFootball x #B1GMediaDay pic.twitter.com/lsXk8Mtd4q

— Keith Jenkins (@MrKeithJenkins) July 18, 2019

Former Bears Coach Lovie Smith Looks Unrecognizable With Massive Beard https://t.co/pndffLAOo0

— NFL Retweet (@NFLRT) July 18, 2019

Illinois going 11-1 this year and punching their ticket to the rose bowl off the strength of Lovie Smith's beard alone. pic.twitter.com/UJMDMCYSba

— Eddie Maisonet, III (@edthesportsfan) July 18, 2019

And yes, his beard is better than yours (and mine as well).