Indiana University has announced that it will pilot beer and wine sales during football games at Memorial Stadium starting in 2019.
According to a release from the university, beer and wine will be available to purchase for all fans attending a home football game over the age of 21. A third-party vendor will be selected to conduct the sales.
“Our main goals with this initiative are to enhance the gameday experience for our fans and reduce alcohol-related incidents in and around the stadium,” said Indiana Director of Athletics Fred Glass in a statement on IUHoosiers.com. “While there will be some comparatively modest revenue generated by these sales, that is not the primary purpose of this program. Ten percent of our net beer and wine public sales revenues will be given to campus for alcohol safety programming.”
Beer and wine will be available to fans until the end of the third quarter and customers will be limited to two drinks per purchase.
Indiana is one of seven B1G programs who will now sell beer and wine at home football games to the general admission fans. The other schools include Purdue, Ohio State, Illinois, Minnesota and Rutgers.