The landscape of college athletics is on the brink of a major change related to Name, Image, Likeness legislation.

On Monday, the Division I Council recommended an interim policy to suspend amateurism rules as it pertains to name, image, and likeness. The move would allow college athletes across the country to begin profiting off of their personal brand, a major first for the NCAA.

Later Monday, Indiana University announced a partnership with Altius Sports Partners to begin developing a NIL program for Hoosier athletes. According to the release, ASP will “provide ongoing strategic guidance, consultation and educational support in developing the school’s NIL program and institutional policy, benefitting all Hoosier men’s and women’s sports programs and 800-plus student-athletes.”

“One of our core objectives is to be a proactive leader on Name, Image, Likeness issues,” said Scott Dolson, Indiana University Vice President and Director of Intercollegiate Athletics. “Collaborating with the experts of Altius Sports Partners ensures we will be well versed on all NIL details, establish a comprehensive policy and progressive foundation in this most important space, and provide a clear path to maximize opportunities for our student-athletes. We want to be known as ‘The NIL School’ and the professionals at Altius will help us empower our student-athletes now and for the future.”

Head football coach Tom Allen reacted to the news on Twitter, announcing his excitement for the partnership:

It will be interesting to see how the landscape develops and shifts moving forward, but it sounds like Indiana is doing its best to get ahead of the game.