The Indiana Hoosiers announced a new sponsorship with Upland Brewing Company Monday afternoon.

Upland will become the exclusive craft beer sponsor of the University of Indiana athletics program starting in the 2022-23 season.

Indiana recently announced that the athletics program would be making Coors Light the official domestic beer of the university, also starting in the 2022-23 season.

Indiana football is set to kick off soon, which contributes towards the timing of these announcements. The Hoosiers host Illinois on Sept 2.