Indiana athletics will have an exclusive domestic beer partner beginning with the 2022-23 athletic season.

On Thursday, the Hoosiers announced a partnership with the Molson Coors Beverage Company. That partnership will make Coors Light the “exclusive domestic beer sponsor” for Hoosier athletics.

It will be a multi-year agreement between the two partiers. Zach Osterman with Indy Star shared the announcement.

“As part of the agreement, Molson Coors Beverage Company will be able to utilize IU’s script mark in its promotion, and it will be a visible part of the gameday experience at various IU athletics venues, including Memorial Stadium. The Rooftop at the Rock presented by Indiana Kitchen, located in the south end zone of Memorial Stadium, will include a Molson Coors branded beer garden. In addition to those facility-related items, Iu Athletics’ new partner will have increased visibility on IU Athletics’ official social and digital platforms, and on the IU Radio Network.”