Mark Cuban, the owner of the Dallas Mavericks, made an appearance on FOX’s Big Noon Kickoff in advance of the Michigan-Indiana matchup.

Cuban, who is an Indiana alumnus, took the opportunity to troll the Michigan fanbase.

“You know I’m a huge IU fan, go IU, beat Michigan,” said Cuban while noting that he is a businessman, and he recently had the opportunity to buy the domain “”

“To all you Michigan fans, and even you IU fans, check out, I think you’re gonna love what you see,” says Cuban.

As you can see, takes you to the Indiana NIL store. An excellent troll from Cuban, who is pumped up for the conference matchup.

Indiana defeated Michigan in 2020 for the first time since 1987. With a win over Michigan, Indiana would improve to 4-2 on the year.